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What is TPD and how does it affect me?

If you’re a keen vaper, you’ll have heard the term TPD being banded around quite a lot in recent press. TPD stands for the Tobacco Products Directive, the organisation that manage the legislation around electronic cigarettes, and they have recently introduced a new set of regulations around vaping.




If you’re a keen vaper, you’ll have heard the term TPD being banded around quite a lot in recent press. TPD stands for the Tobacco Products Directive, the organisation that manage the legislation around electronic cigarettes, and they have recently introduced a new set of regulations around vaping:


  • E-liquid containing nicotine can only be sold in 10ml containers. Although the production cost for retailers has increased (it’s more expensive for manufacturers to produce three small bottles than one large one!), most are absorbing the cost, making the transition as easy and wallet-friendly as possible for vaping enthusiasts.

  • 20mg limit on nicotine in e-liquids. This may deter some heavy smokers from converting to vaping, but for most, 18mg e-liquid is more than sufficient to ‘scratch the itch’! Keen, cloud chasers won’t be affected by this though, as they’ll typically use low-nicotine liquids in sub-ohm tanks for greater cloud production.

  • E-Liquid containing nicotine must display a warning. You might find that your favourite flavours now come in boxes – allowing the manufacturer to display the warning on the outer packaging but the relevant information can also be found on the peelable label of the bottles themselves.

  • Clearomisers/tanks can only be sold with a maximum capacity of 2ml. Whilst this is quite a frustrating one for cloud chasers and heavy users (with the need for more frequent refills), we can expect to see some exciting new products hitting the market in the coming months as a result of this new regulation.


Whilst some of these changes may cause frustration, it’s great to see that steps are being taken to regulate the use of electronic cigarettes. It means that as vapers, we can have confidence in the products we are buying and we can be assured that our e-liquids are safe to use. It’s easy to see why these new legislations have led to small business closures – but you can rest assured that ADVape will continue to operate as normal.


How do you feel about the new regulations? Share your thoughts with us on Facebook.




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